“The Smart Lawyer’s Toolkit” by Paula Black – and advice from over 30 experts in the legal marketing arena

We want to make you aware of an excellent book we discovered and a special offer being made to Posse List members.

Note:  The Posse List receives no compensation or referral fees for these suggestions.  We provide links and other information so you can contact these sources directly and do your own due diligence.

So many Posse List members have been going solo or freelance and have been carving out their own niche.  Later this afternoon we will be posting Part 3 of our Trends series (click here) which will address such issues as how to “brand” yourself, how to market yourself, and how to get published.     The Paula Black book is part of the  information we have been trying to provide.

For lawyers — going solo and otherwise — the key is creating a marketing habit.   It’s all about marketing, branding, and positioning.  What Paula Black has put together for her “Little Black Book” series for lawyersis a book titled “The Little Black Book: A Lawyer’s Guide To Creating A Marketing Habit in 21 Days” which is a step-by-step guide to building your business through some very good marketing techniques.  It’s quick and simple, and it complements the information we write about.   She has worked with law firms ranging from 1 attorney to 1,000, and she has (like we have tried) to give lawyers the information and tools they need to succeed in today’s world.

Paula has a special opportunity for Posse List members (and this opportunity has been extended to other membership groups) . For the next 48 hours only, Paula is offering a collection of free bonus gifts to anyone who purchases the book.   You will receive special access to information and resources from more than 30 experts, a compilation of advice from some of the bigger names/experts in the legal arena.

Those experts include:  Larry Bodine, Cole Silver, Bruce MacEwen, Allen Korson, Arnie Herz, Josh Fruchter, Ed Poll, Allison Shields, Tom Kane, Gerry Riskin, Julie Fleming, Courtney Sapire, Richard Granat, Patrick Lamb, Ian Brodie, Patrick J. McKenna, Shaun G. Jamison, Teddy Pierre, Lori Williams, Tom Schober, Nina Ivanichvili, Ari Kaplan, Paramjit Mahli, Mark Beese, Allison Wolf, Kevin Thompson, Brett Trout, Simon Tupman, Ben Glass, Alexis Martin Neely, David Barrett and Enrico Schaefer.  Oh, and us, too.

For full details you can click here.

Again, please note:  The Posse List receives no commission or fee for your purchase of the book.  We provide these links and other information so you can contact these sources directly and do your own due diligence.