July 16: Going Solo — Leveraging the Media: How to Establish Your Name and Expertise in the Mainstream and Legal Press

Going Solo: Leveraging the Media: How to Establish Your Name and Expertise in the Mainstream and Legal Press

Thursday, July 16 at 3 p.m. Eastern (noon Pacific)

Who says mass media is dying? As newspapers and magazines migrate onto the Web, the reach and brand power of these periodicals is actually going to grow-along with their capacity to promote your practice. With reporters and editors hungrier than ever for low-cost, high-quality copy, there has never been a better time for lawyers to build relationships and leverage their expertise with both mainstream and legal media.  

This Thursday, July 16 at 3:00 pm EDT, Lisa Solomon (for more on Lisa click here) will host a Tele-Webinar featuring Jordon Furlong.  

In this course, you’ll learn how to get noticed by, published in, and interviewed by the publications that lawyers —and clients — read: 

• initiating contact and building relationships with editors and journalists  
• establishing your credentials as the go-to person in your area of practice  
• understanding the media perspective: what they need, when they need it  
• writing for print versus web publications; writing for lawyer versus client publications  
• preparing for an interview: setting the ground rules, preparing for surprises  
• turning your media profile into a marketing advantage  

Presenter Jordan Furlong is a lawyer, journalist, award-winning legal magazine editor, and award-winning legal blogger. His blog Law21: Dispatches From a Legal Profession on the Brink (click here) tracks the extraordinary changes underway in the legal marketplace. He is the Editor-in-Chief of National, the magazine of the Canadian Bar Association, and chairs the InnovAction Awards at the College of Law Practice Management. 

This program will be presented as a “tele-webinar.” In a tele-webinar, you call in to a conference call line to receive the audio portion of the program. If you have access to your computer, you can follow along with a Power Point presentation as well. There is no need to install any software on your computer. If you will be calling in from outside the office, don’t worry: you can view or print the slides before the program, if you wish. 

Not sure you want to go solo? This program is perfect for anyone who wants to expand their professional opportunities. 

Your registration includes participation in the live tele-webinar and access to downloadable audio and video recordings of the program.  

Posse List members receive a 15% discount on all orders from Legal Research & Writing Pro; just enter the coupon code POSSE during checkout.

To learn more about Leveraging the Media: How to Establish Your Name and Expertise in the Mainstream and Legal Press, or to register for the program, click here.   The program is also included in all Gold, Platinum and Platinum Plus memberships purchased before July 16.