How to get a reporter’s attention

Imagine your firm has spent thousands of dollars on getting all the communications materials right. Yet your legal practice remains at the same the level: chugging along.   At this point, as expected, your feelings of frustration are reaching dangerously high levels. 

Quite often the missing ingredient from a successful legal marketing plan is commonly referred to as the “expert factor”.  This is when your target market gets to know, like and trust you before doing business with you. Essentially, an expert is perceived as someone with authority and credibility. The expert is out in the marketplace. You see them quoted as a source in publications, giving presentations and writing bylines.  This is why public relations is such a pivotal piece in your marketing. Strategies, such as networking, speaking, writing and media relations, enhance your visibility, credibility, personal relationships and referrals. Clients can not like or get to know you if they don’t know that you exist. These tactics keep you on your prospect’s radar screen, build your position as a “thought leader”, and expert in your target niche.

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